Labelling, choice of products on sale, layout of sales areas, compliance with regulations and so on, the organisation of a sales campaign is not an easy task for trade and large retail professionals.
The Commercial Code specifies the framework for the sales period: dates, duration, and type of products that are eligible for sales.
To succeed in your sales periods, there are a few rules to follow:
- Rule number one has only one word: Communication! Whatever the medium used, the campaign must focus on the promotional message. Whether displayed on your storefront, or distributed as leaflets, your advertising must highlight the strong points of your products. It must necessarily engage your customers, target their expectations, and invite them to act by indicating, for example, the duration of the sales, the extent of the stock, or the promotions on offer.
- One of the tricks that is used in the context of customer loyalty is private sales. You send an invitation, by e-mail or post, to your most loyal customers. NB: before the start date of sales, it is
forbidden to carry out any promotional operation, that is to say a sale accompanied by advertising and announced as sales. Private pre-sales can only take place during the legally stipulated period.
- Dare Internet! This is an opportunity to accelerate your sales by offering your products on sites that organise flash sales, or on a destocking platform.
- To support you for this exercise, the use of a removable building is an undeniable asset to have. Effectively, by positioning your sale items both in your store and at the same time in your outdoor area, you increase the path travelled by your customers, and you give them a better view of the sale items.
A Locabri removable building complies with the CTS/ERP regulations, which provide for establishments receiving the public, in order to look after your customers in the best possible conditions during the sales period.